Thursday, 19 May 2011

Logos - How brain-washed are you?

After visiting a friend in the Mater at Crows Nest recovering from a knee replacement, I caught a red M20 cross-city bus back to the QVB, then meandered from there along Park Street, through Hyde Park South, up Oxford Street, and thence home. Along my journey, I encountered a myriad of logos. Here are six of them.

How many can you name with the entity (commercial/government) that they represent?

25 comments:

Kay L. Davies said...

Well, it's a beautiful collage, Julie, but I can't name a single one. I'm guessing the last one has to do with something Postal, however.
I'm sure they're familiar to Australians, though.
Nicely done.
— K

Kay, Alberta, Canada
An Unfittie's Guide to Adventurous Travel

Stafford Ray said...

I got three, so I msut be half brainwashed. Com bank, Woollies and Aust. Post.

Tash said...

They are pretty. I bet lots of marketing $$ went into creating them. (Are they AU specific? I don't recognize any.)

Julie said...

My guess is that they are Australia specific. I tried to make them so. I also tried a mix of known/unknown. Stafford is right with three of them. I think two are Sydney speciic. One definitely is Sydney specific ... that's a clue for you.

Andrew said...

Same three as Ray.

Julie said...

Top Left: Commonwealth Bank
Middle Right: Woolworths Supermarket
Lower Right: Australia Post

Of the remaining three, one of them is Australia wide.

J Bar said...

Commonwealth Bank, City of Sydney, St Vincent de Paul Society, Woolworths Supermarket, Metrobus, Australia Post.

The only one that stumped me a bit was the City of Sydney logo, which I had to google to make sure I was right. I do notice things like this or I guess I'm brainwashed. :)

Julie said...

Whay to go, Jimbar!! Probably a bit of both - photography & BW.

I think the CoS logo is out-of-date but it is on all the street signs in the CBD. Maybe they just have a new one for their website. There sure would be a stink if they changed all the street signs just because they changed their logo.

Good stuff ...

J Bar said...

Thanks, Julie. Yes, a logo change can be a costly exercise.

By the way, I had no idea that the monument I featured today could be so controversial. :)

karen said...

I wasn't sure of the City of Sydney one, and I've never seen the bus one. The rest I knew, which means they work as logos. I've seen some US logo quizzes, but never an Australian one before :)

Ann said...

Haven't read above - Commonwealth Bank, Sydney City Council, recognise the next one but can't get it - a charity?, Woolies, no idea, Australia Post.

Ann said...

4.5, not bad. Knew it was a charity but couldn't get St Vinnies. Never noticed Metrobus.

Julie said...

I would never have recognised Vinnies - not even that it belonged to a charity. And yet I am often in their Paddo store. Go figure!

Some logos are good design, I reckon.
I will work up another one of these later in the year. Good fun to prepare.

brattcat said...

yikes, nary a one! what does that say about me???

Jilly said...

Oh dear, I don't know one of them...ah, I see I'm in good company with Brattcat...

Julie said...

Well, yes, you pair of sillies ... I deliberately stuck to Aussie logos ... but in my dilly-bag I do have logos for KFC, Maccas and Citibank ... I will mix it up a bit next time ... hang in there!

Jilly said...

Ha! With luck I'll not know them either although I fear I do know KFC. Yuck...

Mo said...

I find it interesting that now a great logo is considered one with out any txt. hard to dream up something that carries the weight of responsibility for an organisation

diane b said...

I knew 4. Didn't know City of Sydney or Metro Bus. A fun post.

Joan Elizabeth said...

I got 4 right ... didn't figure our Vinnies or the Bus. Coming from the marketing department I know how much effort goes into logos ... the team that changed the CBA one must have been very brave but it worked for them.

Thérèse said...

It's nice to think that people out there have a lot more to do to brainwash me! A fun post.

Alan O'Riordan said...

I'm a bit late to this party, but I would have recognised 3.. and I've only been in Aus for 9 months. Scary.

Julie said...

Ah, now Alan,, you are a good case. I suspect your three are the same as the very first few commenters: CommBank, Woolies & Australia Post. The only other one that a Melbourne person might encounter would be Vinnies.

The other typical subliminal message is the tag line ... eg, the fresh food people. Shall open my eyes and see what I can find.

Ann said...

Further to Joan's comment. My Marketing tutor told us that the Commonwealth Bank logo was based on a SAO dipped in vegemite.

Alan O'Riordan said...

Spot on Julie, those were the 3. Despite the logo and the tag line (and the fact that there is one less than 10 minutes' walk away), we still favour the local fruit and veg markets, so I guess it takes more than 9 months for relentless brand assault to morph into actual hard dollars:-)