Yell for Cadel

In Melbourne today, there was a ticker-tape parade to honour Cadel Evans, the holder of the Yellow Jersey as the 2011 Tour de France wound its way up and down the Champs Elysees at the end of July.

Yell for Cadel!

Retailing connectivity

Revolutions are not waged on streets alone. Here in Australia, and probably elsewhere around the globe, a revolution is being waged on the shop floor for the hearts and minds of shoppers. If not their hearts and minds, then their hip-pocket will suffice.

Here are two examples of 'bricks & mortar' retailing: Zara has invaded these shores from Spain; David Jones is a home-grown enterprise since 1840. Their difference is apparent in their facade. However, it is the fact that they have a 'High Street' existance that is their challenge. They are using old techniques to woo savvy consumers. DJs has acknowledged a profit down-grade yet seems to be blaming consumers for not spending enough. Other retailers are blaming consumers for buying online after having sampled on the shop-floor. Is shopping just material acquisitiveness, or is shopping a social and psychological 'need'?

Riding high

The tempo in the city is hotting up.
There is a sense of urgency in the air.
Finally, the cool spring air is melding into summer.

Having seen the seasonal marionettes in the David Jones' windows, this pair waits at the Elizabeth street bus stops just along from St James' station.