Revolutions are not waged on streets alone. Here in Australia, and probably elsewhere around the globe, a revolution is being waged on the shop floor for the hearts and minds of shoppers. If not their hearts and minds, then their hip-pocket will suffice.
Here are two examples of 'bricks & mortar' retailing: Zara has invaded these shores from Spain; David Jones is a home-grown enterprise since 1840. Their difference is apparent in their facade. However, it is the fact that they have a 'High Street' existance that is their challenge. They are using old techniques to woo savvy consumers. DJs has acknowledged a profit down-grade yet seems to be blaming consumers for not spending enough. Other retailers are blaming consumers for buying online after having sampled on the shop-floor. Is shopping just material acquisitiveness, or is shopping a social and psychological 'need'?