Australia Post is being squeezed in the age of instant communication via email and social networking. Postal services are going through the biggest upheaval since the introduction of the Penny Black in London in 1840. A standard letter costs 60c to post in Australia. However, fewer and fewer of them are being posted. Society's requirements are changing.
Although email and social networking and the omnipresent mobile phone have cut a swathe through communication by letter, the advent of the internet and online shopping has increased the demand for parcel post. I have recently survived a mania for buying old Matchbox cars and children's books from the 40s and 50s on eBay. More often than not, the price of the postage was more than the price of the item.
So, Australia Post is introducing an eBay low-cost satchel and box priced at a low flat rate anywhere in Australia. There are to be 24-hour-access electronic parcel lockers trialled in Sydney, Melbourne and Brisbane, in addition to 100 extended hours locations. They will introduce self service machines for domestic parcels. With 70% of its parcel business generated by a mouse-click, improving customer service is to be encouraged.
How the years have changed. This Little Golden Book was first printed in 1952 under the auspices of Simon & Shuster, now Random House. The text was jointly written by Margaret Wise Brown ('Goodnight Moon') and Edith Thatcher Hurd, with the illustrations created by Tibor Gergely.