What do your reckon these two young blokes are doing? Firstly, I thought they were the promised DJs, but they did not have headphones, and that flat white 'board' was not bristling with wires. Now the jeans were hanging from a rope lashed to their upstairs verandah. Could they be designers who are going to decorate the jeans. If you know, tell us. If not, make it up!
Yesterday in Sydney, the sky was a brilliant blue, the temperature was over 30C, and for most of the day a slight breeze fluttered. Today in Sydney, was a dismal grey, the temperature was under 19C, and it drizzled. And today was the second ever William Street Laneway Fashion Festival. Yes, yes - there is an inanity in that title. Let's press on ...
Right now is a tough time for retailers. Consumers are not consuming - well they are consuming, but experiences not possessions. So retailers have to work very hard to get their hand in the consumer-pocket. This is the sort of 'experience' that young folk are craving. But I think the organisers need to do more. They need more music. They need more food, but not in tents, on portable hog-dog stands. They need a coffee cart. They need a distinctive Laneway carry bag. They need more decoration, for the shops to 'spill out' onto the street. To win the hearts and pockets of consumers, they must provide an experience.
