Reading is an instinctive habit, bordering on the subliminal. Advertising, by its very nature, takes advantage of this. Everywhere one goes in a city, a person is reading all the time. It is not just the noise of a city that is tiring, not just the hustling pavement, the on-again, off-again of lights and heaving traffic. It is all the reading that one has to do.
Reading is interpreting marks on a myriad of surfaces. And nowadays, not just the marks themselves but the font those marks are printed in. Take the noble 'ampersand'.
I was stooging around waiting for 4pm one day last week, when the Angus & Coote ampersand font sowed the seed for this post. Beautiful, isn't it? And Wikipaedia tells me that this mark is a ligature of the letters 'et' which ingratiated itself into the English language around 1837. Interesting the use of around to describe such a specific year.
Here are a few 'and per se and's in assorted fonts.